Friday, February 20, 2009

Coozy Inspiration

Here's the thing - ask any of my friends what my favorite item of all time is and they'll tell you it's a coozy! Yes, that's right, a coozy (or koozy or cozy) - those colorful foam sleeves with sports teams' logos you see displayed at your local package store. LOVE them! There’s just something so ceremonial and pleasant about the whole process of dressing your beverage before you savor it. To me it feels something like serving brunch in your fine china, or offering a gorgeous thin-stem wine glass to your friends, or putting on that special-occasion pair of shoes. It is just an extra little detail that makes me feel good.

I do enjoy my coozies! So much so, that I gave them away as favors at my wedding. Well not with sports teams logos, of course, but specially printed with a witty slogan, our names, date and such. I mean who wouldn't smile if they saw "To have and to hold and keep your beer cold" written on a coozy :). Ok so now you probably think I'm crazy, but hear me out. I actually arrived at the decision of having coozies as my favors after putting considerable thought rationalization into it. You see, we were paying for our wedding ourselves. As the self-proclaimed wedding budget comptroller I needed to efficiently distribute our limited funds without looking like we are cutting corners. I definitely wanted to minimize the cost of favors, because I knew it was just going to be money thrown away - I mean how many favors have you really kept or even used?! Those trinkets and candies were cute and all, but for a practical gal like me they just didn’t hold much appeal. I did see some things I liked but I would have had to dish out $10-$15 a guest and I chose to let them drink it at the open bar instead. So in the midst of this rather depressing search for wedding favors, I stumbled onto a company that printed coozies with anything you want. Wow, I thought, this is the perfect wedding favor! Not only was it priced under $1, I knew all my friends (some more than others) would find the utility in it on an almost daily basis! It keeps your bottle insulated, acts like a coaster and reminds everyone of the good times we've had. Plus that slogan is awesome! :) So I immediately placed my order and that became my first experience with spreading my love for coozies around by handing them out at my wedding.

Since then, coozies and I have enjoyed a long and loving relationship and most recently we have truly become one. I have been inspired by them once again and this time it feels even better!

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